With any businesses, it’s crucial to keep up with the change of affiliate marketing trends. So how can you catch up with the rising waves? In this article, we provide you the 7 prediction trends of affiliate marketing in 2019.
1. Optimizing for voice search
According to recent research, two-thirds of 25-49-year-olds use it on a daily basis. Thanks to phone assistants like Siri, as well as the increasing usage of smartphones, devices like Google Home and Amazon Alexa, voice search is predicted to rise even further in this year.
For this reason, if you want to grow in the long-term, you should not ignore voice-related affiliate marketing trends. And this is a chance for you to stay ahead of your competitor by optimizing your content for voice search. Therefore, affiliate marketers need to start optimizing for voice search first and then long-tail keyword phrases as well.
2. The power of strong reviews and review sites
As we have said so many times in other article, customers often read the review before they decide to make a purchase or not. So you should encourage your customers to leave their feedback on your site. That is a way to make shoppers trust in your product. The more positive review, the more potential customer turn into your “real” customer. And in this way, you can push your sale and have more revenue.
For the above reason, creating strong review will continue to be a big trend in affiliate marketing not only in 2019 but also in the following years.
3. Expanding into images and video content
Nowadays, with the growing popularity of video, affiliate marketing is not just about the written word. Online shopping experience also changes over time and customers are increasingly drawn to visual and audio content. Therefore, it’s vital to meet their needs if you want to increase conversion rates.
Marketers should be more creative about their messaging by using infographics, video demonstrations, and online courses. That is an effective way for brands to educate audiences. Especially, by using live-stream feature, you can interact in real-time, answer questions, and address objections to purchasing. Audio and visual content will be one of the biggest affiliate trends in 2019.
Related: A Basic Guide for Marketer about Ecommerce Affiliate Marketing
4. Leveraging Facebook ads and remarketing tools.
Facebook has dominated the internet landscape since the beginning. It provides super detailed targeting opportunities, as well as helping marketers with remarketing campaigns, so affiliate marketers are increasingly using Facebook ads.
However, Facebook isn’t always welcoming to affiliate marketing. Actually, it’s been known to ban some advertisers, so when you consider Facebook as the platform for your affiliate marketing campaigns, make sure that you watch your campaigns closely.
5. Influencer marketing will become regulated
As Instagram influencer posts doubling over the years, influential marketing had gained great attraction. That proves that influencer marketing will deliver impressive results for businesses targeting Millennial customers. And Millennials projected to overtake Baby Boomers as America’s largest generation in 2019. Therefore, for companies targeting people in this age group, there is nothing to be confused about.
Affiliate programs are increasingly finding ways to recruit influencers who have an impact on their target customers. Brands will partner with affiliates who have credibility with consumers and can call for their action.
6. The essential of the marketing campaign for mobile users
Usage of mobile phones has risen continuously since then, so it’s essential that businesses plan for this in 2019. With a great number of mobile users, you should make your marketing campaign to be mobile-friendly. Here is not just only make your pages automatically adapt to fit different screen sizes but also your affiliate marketing content too.
Remove some features that are unconvenient for mobile readers, for example, comparison charts, and long paragraphs. Consider mobile as the center to your digital marketing strategy so you can take full advantage of the trend.
7. Diversifying your portfolio
Finally, you should not rely on the program of one platform 100 percent. Because this platform can have negative rumors, which can make a shift towards other search engines and social media sites. Therefore, it’s important to start diversifying your approach now.
We all know that Google, Facebook, and Amazon are ideal platforms to partner. But there are also plenty of other options that can be more cost-effective. For example, Yahoo and Bing are often at more competitive rates than Google. Or you can also consider Instagram and Pinterest for your next affiliate marketing programs.
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